B2B content writing blog
Welcome to my blog! Here, you’ll find B2B content writing tips, on-page SEO advice and general content musings.
How much does a B2B content writer cost in 2026?
So, you’re thinking about hiring a B2B content writer. Good call. From writers everywhere, we thank you for not thinking AI can do it all for you (because it can’t, you won’t meet your content goals this way). How much does it cost to work with a B2B writer in 2026? The honest answer is an annoying one: it depends.
AI is changing search intent, and here’s how
It probably won’t come as a surprise to you that AI is changing how people search for information. AI overviews and reliance on ChatGPT, Claude and Gemini mean your brand needs to be ready to answer lots of questions.
How often should you publish blog posts?
So, you’re going all in on publishing blog posts. You’ve made the right decision, as brands that prioritise publishing blog posts see 13 times more ROI than ones that don’t. You read that right.
Why hire a freelance content writer? (Benefits and considerations)
You’re all too aware that your content strategy isn’t what it should be, but you’re busy. Now, realistically, you’re not going to magically free up enough time to get an effective content strategy in place. What you need is a freelance content writer.
Why you need a cloud content writer
I know I’m biased, but there are many good reasons to hire a content writer instead of handling all things content in-house. So, let’s discuss why you should spend part of your budget on a cloud content writer.
How impactful is B2B thought leadership content?
What’s the real impact of thought leadership content? A report by Edelman and LinkedIn sheds some light on how high-quality thought leadership content prompts buyers to reassess their assumptions and provides a way for companies hang on to their customers.
Search intent: optimising your content for user needs
All the content you produce for your business should have search intent in mind. To get people to visit your website, you must optimise your content using relevant keywords.