Hi! I’m Lucy, and I’m a B2B content writer.
And I spend my days in front of my computer creating impactful B2B content that answers your potential buyer’s burning questions.
My B2B content writing services span informative SEO-optimised articles, web content that pleases humans and search engines, data-rich case studies, authoritative white papers and engaging LinkedIn ghostwriting that cuts through the AI-generated noise.
I have a particular knack for long-form B2B content. I create thoughtfully crafted subject matter expert interview content pieces, comprehensive how-to guides and story-driven case studies that turn readers into customers.
My content philosophy (because I don’t believe in content for content’s sake).
My content philosophy is simple. Good content is clear, informative and trustworthy. It’s not about stringing words together but creating a narrative that truly resonates with your buyers.
In the age of generative AI, publishing authentic content that speaks directly to your target audience's interests and pain points is a must. Authenticity sits at the core of my writing - without authenticity, there can be no trust. Without trust, content is just words on a page.
My B2B content writing experience and specialisms (because we’ve all got favourites).
I’ve created written content for brands across a diverse range of industries and topics, including but not limited to tech, SaaS, insurance, finance, HR and recruitment and many more. I also work closely with several marketing agencies, producing high-performing content for B2B clients.
Why tell you about my expertise when I can show you? Browse my portfolio and client testimonials to learn more about my experience as a freelance B2B content writer and copywriter.
What are my clients saying about me?
"We really can not recommend Lucy enough. Having worked with her over a number of years she always takes the time to understand the brief, but then seems to instinctively know what we need. Well-researched, diligent and conscientious, we are never disappointed by the quality of work that Lucy produces. If you need copywriting there is only one place to go – Lucy Jones."
— Will P.
"Lucy is one of our team's strongest writers. She has impeccable, natural grammar and she understands the requirements from the get-go. Her writing matches the style and tone needed for our website and barely needs editing, which saves us a lot of time. She also submits all output on time and communicates well with the editor. Don't hesitate to get Lucy for your writing work as she is awesome!"