Hi! I’m Lucy.
I’m a freelance B2B content writer and copywriter, and I spend my days in front of my computer creating impactful content that answers your target audience’s questions.
My B2B content writing services span informative SEO-optimised articles, web content that pleases humans and search engines, data-rich case studies and authoritative white papers.
I have a particular knack for long-form B2B content. I create thoughtfully crafted subject matter expert interview content pieces, comprehensive how-to guides and in-depth case studies showcasing my clients’ expertise.
A little bit about me—because I might as well get the oversharing out of the way now.
Apart from being a dog lover, I enjoy writing fiction and poems in my spare time (they’ll never see the light of day because sometimes it’s nice to write for yourself and no one else). And although I’m a major introvert, I love opening up to people to hear their stories. This is one of the reasons I gravitated towards B2B content writing—I love getting to know my clients and their businesses, including what inspires and drives them to do what they do.
After careful consideration and many pep talks from those around me, I left my digital marketing agency job several years ago to pursue my dream career as a freelance content writer. The rest is history!
My content philosophy—because I don’t believe in content for content’s sake.
My content philosophy is simple. Good content is clear, informative and trustworthy. It’s not about stringing words together but creating a narrative that truly resonates with the target audience.
In the age of generative AI, publishing authentic content that speaks directly to your target audience's interests and pain points is a must. Authenticity sits at the core of my writing—without authenticity, there can be no trust. Without trust, content simply won’t resonate.
My B2B content writing experience and specialisms—because we’ve all got favourites.
I’ve created written content for brands across a diverse range of industries and topics, including but not limited to technology, travel tech, digital marketing and neurodiversity. I also work closely with several marketing agencies, producing high-performing content for B2B and B2B clients.
Why tell you about my expertise when I can show you? Browse my portfolio and client testimonials to learn more about my experience as a freelance B2B content writer and copywriter.
What are my clients saying about me?
"We really can not recommend Lucy enough. Having worked with her over a number of years she always takes the time to understand the brief, but then seems to instinctively know what we need. Well-researched, diligent and conscientious, we are never disappointed by the quality of work that Lucy produces. If you need copywriting there is only one place to go – Lucy Jones."
— Will P.
"Lucy is one of our team's strongest writers. She has impeccable, natural grammar and she understands the requirements from the get-go. Her writing matches the style and tone needed for our website and barely needs editing, which saves us a lot of time. She also submits all output on time and communicates well with the editor. Don't hesitate to get Lucy for your writing work as she is awesome!"
— Jhoanne V.
FAQs
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I’m a freelance B2B content writer and copywriter who brings clarity to complex concepts. I’ve written content for companies in various industries, including but not limited to technology, travel, digital marketing, IT and finance.
I also have experience writing content for leadership coaches, digital consultancies, brand advisors, sustainability brands, HR software, office furniture suppliers, events management companies, printing services and many, many more.
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Yes! I started my content writing career at a busy digital marketing agency. I know the pressure marketing agencies are under - the flurry of new clients (because they all seem to sign on at the same time, don’t they?), the processes, the tight deadlines and the need for subject matter experts who learn your clients’ TOV quickly and can follow a brief.
I work with several marketing agencies on various content writing projects, including SEO articles, web copy and ebooks. I’ve written content on everything from sustainability and packaging to film production and removals.
With six years of B2B and B2C content writing experience in an agency environment and as a freelance content writer, I have the skills and experience to produce content that meets client needs.
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Yes, I can help you with ad hoc projects. I work with monthly retainer and ad hoc clients.
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Yes, I have on-page SEO experience. I’m happy to say many of my articles rank on the first page of Google for highly competitive search terms. I’ve also written articles that become featured snippets!
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I’m a UK-based freelance B2B content writer and copywriter. More specifically, I’m headquartered in the East Midlands. So if you need a freelance writer in Lincoln or the surrounding area, I might be your person!
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I’ve been writing content for businesses of all sizes for six years now. After several years working at a digital marketing agency, I transitioned to freelance content writing and haven’t looked back!
So, if you’re on the hunt for a UK freelance writer with agency experience, I might be the solution!